As a team of five, we branded the 12th Annual Creative Summit. This was a class project at Lane Community College. We were tasked with creating a new brand that represented the interface of humans and technology.
The Creative Summit logo is comprised of 12 randomly placed dots that are connected by lines. 12 dots represent the 12th annual event. The logo shape resembles a molecular structure as well as a technological network. It conveys the theme of “making connections” which can be thought of as personal connections (friendships) as well as connecting ideas mentally (thoughts).